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Solarclarity, a prominent player in the solar energy sector, aimed for a transformative overhaul of their website and webshop. The redesign centered around a newly defined identity, incorporating a fresh visual language and improved user experience. Our team delivered a comprehensive suite of services, including research and analysis, user experience design, and web development, resulting in a revitalized online presence that resonates with Solarclarity's innovative spirit and enhances user engagement.
The primary challenge was to create a refreshed visual design and user experience while retaining the existing website structure.
To address this challenge, we crafted an initial version of a component library. This library facilitated the creation of a consistent visual language throughout the website, providing both flexibility and scalability for future updates.
Our approach consisted of three main steps: explore, design, and deliver. We initiated the process with rapid prototyping to swiftly examine different design possibilities. Subsequently, sketching refined our ideas, leading to the implementation of our design through two focused sprints. This iterative process played a pivotal role in seamlessly integrating the diverse services we offered, including research and analysis, user experience design, and handoff.
The outcome is a website that not only boasts an appealing aesthetic but also delivers an enhanced user experience. The new design harmonizes with Solarclarity's innovative ethos, and the reimagined user journey ensures visitors can effortlessly access the information they seek.
Identity by This Agency.