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After nearly ten years of growth, the Universiteit van Nederland (UvNL) sought to update its visual identity to reflect its mission of being "the university for everyone." Anyone can learn from leading Dutch scientists without paying tuition or taking tests.
The Universiteit van Nederland (UvNL) hired All This to redefine and redesign its new identity. To grasp what UvNL is all about, we examined 10 years' worth of variations in styles, concepts, and forms in close collaboration with the internal team and Studio Yoko.
We came to the conclusion that there was a difference between being an institution and having a platform that was open to everyone. Therefore, we developed a brand system that enables the university to adjust a few dials to get the ideal communication blend.
Animation by Studio Yoko